Outdoor Digital Signage
There are lots of challenges when applying outside digital signage however despite this more and more digital displays are being erected outside to make the most of their greater audience numbers these outside digital advertising displays can create. While the most obvious obstacle for taking a commercial grade LCD screen outdoors is shielding it from the weather, and specifically rain, the issues associated with the sunlight can be equally as difficult to overcome. Digital Escalator Panels
The issue with the sunlight and outdoor digital signage is that direct sunlight will frequently create the screen unreadable. Not only can sunlight cause warmth (you should know what that’s like when you attempt to see the TV at home during the summer months where quite often you’re forced to shut the curtain to see the display clearly) but even when there’s absolutely no warmth in bright sunlight the display will appear dim and difficult to read. However there are methods to ensure the display is as readable as possible when taken outside:
Assuming you’ve the cleverest type of display possible will go along way to ensuring that the display is readable. The brightness of LCD screens is measured in nits (aka candela per square metre). The minimum display brightness for any outside LCD screen should be 800 nits however LCD with 1000+ nits are available and should be considered when seeking to get into external electronic signage. It should also be mentioned that in general commercial displays have greater nit values and are better suited to outdoor signage screens.
Anti-glare technologies Optical bondng, anti-reflective glass and tinting are just some options. Sadly, no matter which way you select this there most likely will be some drop-off in brightness. Direct sunlight can cause more issues than simply glare also. Display burn can develop whether sunlight is constantly on it either the outside digital display should be turned away from sunlight or some other remedy to prevent this display burn should be considered such as warming the display itself.
Bespoke Outdoor Content
A great deal of content which works well in indoor places does not respond well to be taken outside. Use colours and designs which are more prominent in outdoor places. There’s frequently a great deal of trial and error involved in this but assess what works and what does not and you need to soon develop a teaser for designing material that’s acceptable for outdoor digital signage.